Furry Friends Club
R obell is the UK market leader in running fan clubs for kids based around popular characters. In 1995, when Robell was established as the leading supplier of offers and promotions to regional newspaper groups, we were asked by the licensing agency handling the Mr Men & Little Miss brand to help them promote their licensed products via newspapers. This led to our suggesting a programme to promote the range of Mr Men and Little Miss licensed products.
The concept was straightforward: in order to drive merchandise sales, it would be helpful to create a responsive database of fans. A fan club would provide the means to generate and maintain the database.
This was so successful that we quickly launched many more character fan clubs: Action Man, Barbie, Barney, Coronation Street, Forever Friends, Letterland, Mr Men and Little Miss, Noddy, Polly Pocket, Postman Pat, Sooty, Star Wars (adult and junior), Thomas the Tank Engine, Furry Friends.
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