Robell was the original UK market leader at running fan clubs for kids based around popular characters and brand driven loyalty programmes for adults.

We launched our first club back in 1995 for the popular Mr Men and Little Miss characters. Quite apart from delighting fans of the characters, the club provided an additional communication and sales channels for the owners of the property and its licensees.

The Mr Men and Little Miss club was so successful that we quickly launched many more character fan clubs: Action Man, Barbie, Barney, Coronation Street, Forever Friends, Letterland, Noddy, Polly Pocket, Postman Pat, Sooty, Star Wars (adult and junior), Thomas the Tank Engine and Furry Friends.

We regularly launch new clubs and loyalty programmes for clients. Our operation provides an effective and cost-conscious method of communicating with your core market. Usually they require only an initial 'pump-priming' investment and then become self-liquidating. They can go on to produce benefits for years at no further cost.