Is Your Website Working Hard Enough??

Ask yourself why does your company have a website.. If it’s just because you feel you need to have an online presence, then you’re probably not using your website to its best potential. A well designed site can transform your business’ fortunes and change the way you work. Here’s our list of 5 things every website should do.

1) Reflect Your Business

Your website should above all appeal to your clients and reflect your identity. Every company is different but visitors should know within seconds what your company does and why you’re the right company for them to use. So, whether you need to reassure customers with a small & friendly feel, or impress potential clients with the powerful global reach of your company, your website should work hard to project the image you need it to.

The key to a great website that reflects your company is a close working relationship between client and design team. We won’t push you in a direction you don’t want to take, but we will listen to your ideas and offer inspiration and assistance when you need it.

2) Present Information with Clarity

Visitors are inpatient for information. If they can’t see what they want, they’ll probably leave your site and go elsewhere. Once they’ve left they’re unlikely to come back.

We believe the key to keeping users happy is not to overcomplicate web design. Visitors should be able to find what they want quickly. This means navigation should be well organised and obvious and the important areas of your business clearly highlighted. It doesn’t mean things have to be boring. Our talented design team can work with you to produce exciting and engaging designs which encourage users to stay on your site longer and visit more frequently.

Good design works. It’s not rocket science but many get it wrong. We can make sure you’re not one of them

3) Keep it Snappy!

Unless the intent of your website is to carry a catalogue of long technical articles, you will want to make sure your content is short and concise. The mantra for web copywriters is “halve your content and then halve it again” - Every word should count.

Need help? We have experienced copywriters on hand to keep things snappy!

4) Use the Power of SEO

Firstly, the importance of various aspects of SEO (search engine optimisation) to your web build very much depends on your business model. To an online store it’s vital that every trick is used to maximise your ranking potential, to a high street cafe it may be possible to take a more relaxed view to SEO. Either way, it’s important to get a clear understanding of how clients are likely to visit your site so you can focus on the areas of SEO that are relevant to you.

Secondly, preparation is key. The more you research your customer base at the start of a web design project the better the results of your SEO will be. Keyword research, competitor analysis and inbound link creation are all central to this process. After this, it’s important to set yourself measureable & achievable goals and monitor your site's progress.

SEO is a massive and sometimes baffling subject, but we have the experience to offer clear advice at all stages of your project and take the mystery out of boosting your search engine rankings.

5) Harness Social Media

With around 500 million active Facebook users and 20 million Twitter accounts, the emergence of Social Media as a marketing tool has changed the way successful companies promote their business. Advertising is no longer reliant on massive budgets and flash adverting campaigns as operations both big and small turn to social media to increase their client base and profits for little investment.

Linking to social media sites should be more than simply clicking a box on your design project. Setting up a business accounts or a YouTube channel is straightforward and free but using the sites to their best potential takes a little more work. Why not let us help you expand your appeal.

So with all this in mind..

.. We’d love to help you construct a new site or convert your website into the sales tool that can really help your business succeed this year. We’re friendly and our initial meeting is free so give us call and see what we can do for you.